RealTruck Joins Forces with Disaster Response Organization Team Rubicon on a Custom Utilitarian Vehicle to Raise Awareness for its Response Efforts
RealTruck and Team Rubicon debut a custom WWII-inspired Jeep Wrangler at SEMA 2026 to fund disaster response
ANN ARBOR, MICH. — RealTruck, America's leading truck accessory brand, today announced a partnership with Team Rubicon, a veteran-led humanitarian organization, for a custom utilitarian Jeep Wrangler that will go on a roadshow for the rest of 2026 and early 2027, and be up for auction at Mecum Auctions in Arizona in March 2027. The vehicle will be a part of a fundraising initiative to raise funds in support of the organization's disaster response efforts. The vehicle debuted today at the 2026 Specialty Equipment Market Association Show (SEMA) in Las Vegas where it will have a prominent display throughout the week. The appearance provides opportunities to highlight the heritage and inspiration behind the design, and raise awareness for Team Rubicon's vital work in disaster response and crisis relief.
"We are thrilled to announce our collaboration with Team Rubicon which represents more than just a custom vehicle," said RealTruck Vice President of Marketing Lee Riser. "Our partnership is a powerful fusion of automotive passion and community support, truly embodying our commitment to service and adventure."
Inspired by World War II medical vehicles, the custom wrapped Wrangler is outfitted with RealTruck aftermarket products, and is a modern reinterpretation that blends history and function, honoring the organization's veteran-led roots of a rugged, mission-ready vehicle. The vehicle features the Rugged Ridge Voyager Fastback Tan Soft Top, a premium replacement top crafted from durable 30-ounce tan twill fabric. Designed with a sleek fastback profile, the top features sealed seams, removable and stowable tinted windows, and a convenient fold-back feature over the front seat that allows drivers and passengers to enjoy open-air driving with ease while maintaining premium comfort and style. Also featured is the Halo Front Bumper, engineered with a reinforced, high-clearance design to dominate rocks, ledges, and rugged terrain.
"Get ready to see this incredible vehicle in action," said Team Rubicon Strategic Partnerships Officer Justin Van Saghi. "This 'Built to Serve' Jeep Wrangler is a symbol of resilience and readiness, and we're excited to be working with RealTruck to show it off in support of the organization."
"Mecum is honored to partner with RealTruck and Team Rubicon to bring this purpose-built rig to our Arizona auction next year," said Breeann Poland, Director of Marketing and Communications at Mecum Auctions. "The collector car market has always rallied around purpose and impact, and having this one-of-a-kind utilitarian build cross the block in support of Team Rubicon's disaster relief efforts is sure to resonate with the audience in Glendale."
For more information, please visit RealTruck.com and follow RealTruck on Instagram, TikTok, Facebook, and LinkedIn.
About RealTruck
About RealTruck: RealTruck is America's leading truck accessory brand, built on a foundation of American Innovation. We design, build, and deliver products for the builders, makers, and drivers who rely on their trucks every day, combining real-world functionality with thoughtful engineering. Headquartered in Ann Arbor, Michigan, RealTruck's 6,000+ associates operate across 80+ facilities on four continents, supporting a portfolio of trusted brands including Husky Liners and LEER. With more than 1,100+ patents and pending applications, our products are developed with a focus on durability, performance, and ease of use. Through an omnichannel approach, RealTruck delivers a seamless consumer experience online at RealTruck.com, through a network of more than 13,000+ dealers, and in partnership with leading OEMs. About Team Rubicon: Team Rubicon is a veteran-led humanitarian organization that serves global communities before, during, and after disasters and crises. Founded following the Haiti earthquake in 2010, the organization has grown to more than 200,000 volunteers across the United States and has launched over 1,200 operations domestically and internationally.
Media contact
The Brand AmpRealTruckPR@thebrandamp.com
Phone: 877-216-5446
This release was issued by RealTruck and is republished here with a link to the original. Brand representatives can request an edit or removal.
