SEMA Show: 3W Spotlights Upgraded Custom-Fit Floor Mats, Auto Interior Accessories

LAS VEGAS — 3W Auto-life, a multi-award-winning leader in premium custom-fit car floor mats, will present a lineup of recently launched and upgraded products at the SEMA Show 2026 in Las Vegas. The lineup shows how the brand is refining vehicle-specific protection through greater comfort, durability, easier cleaning and real-world usability.

Exhibiting at Booth #54169 in the West Hall of the Las Vegas Convention Center from Nov. 3 to 6, 3W will highlight its three entries in the 2026 SEMA New Products Showcase: floor and trunk mats for the Tesla Model Y Juniper, floor mats for the Toyota Tacoma, and an upgraded truck bed mat for the Ford Maverick. These products will anchor a broader display of 3W's recent developments in double-layer carpet design, metal dead pedal protection and cargo management.

Built for Real Vehicle Interiors

Since 2016, 3W has designed floor mats for a wide range of vehicles, with products covering more than 600 models and over 30 major automotive brands. The three Showcase entries are selected examples from that broader catalog. 3W's floor mats are designed to match the dimensions and everyday demands of real vehicle interiors, with an emphasis on custom fit, durability, thoughtful design and easy cleaning. The all-weather floor mats and truck bed mats are made with Thorex, a safe and odor-free material.

Three Showcase Entries Highlight Product Evolution

Two of the Showcase entries apply 3W's double-layer floor mat design to different types of vehicles. The floor mat system for the 2025-2027 Tesla Model Y Juniper pairs a waterproof Thorex TPE base, manufactured using VigorMold technology, with removable Star Trail carpet toppers featuring a linear texture. The 2024-2027 Toyota Tacoma floor mats use a similar layered approach, adding removable front carpet toppers to an all-weather base designed for daily comfort, stability, anti-slip performance and easy care. Both systems include a wear-resistant metal dead pedal integrated directly into the floor mat.

The third entry, the 3W custom truck bed mat for the 2022-2027 Ford Maverick gasoline model, extends 3W's vehicle-specific protection beyond the passenger cabin. Made with high-density Thorex material using VigorMold injection-molding technology, the upgraded mat protects the truck bed while helping cargo remain stable with patented cargo stabilizers.

More From the 3W Lineup

Additional products at the booth will include floor mats for the Audi Q5 and SQ5 as well as all-weather floor and trunk mats for the 2021-2027 Ford Bronco 4-Door, featuring full coverage and a metal dead pedal. Visitors can also see a waterproof, anti-slip universal car seat protector and a precision-fit Tesla Model Y Juniper interior organizer set.