The New Michelin X-Ice Snow+ Tire is Designed for Improved Braking, Longer Tread Life and Optimized Fuel and EV Range
Engineered for true winters, with advanced braking and control on ice, snow, slush, and cold, wet roads
GREENVILLE, S.C. — Michelin has launched the new X-Ice Snow+ tire to meet the needs of drivers in unpredictable winter weather. With increased levels of winter performance and durability compared to the Michelin X-Ice Snow tire, this new and improved product is designed to help drivers face some of the most challenging road conditions of the year.
“For more than 130 years, Michelin has continued to push the boundaries of innovation by improving our technologies to meet the needs of mobility across the globe,” said Omer Waysman, vice president of B2C marketing for Michelin North America, Inc. “With the new Michelin X-Ice Snow+ tire, we have taken everything drivers loved about the previous generation tire and improved key areas. This new tire delivers excellent winter performance, longer-lasting durability and greater efficiency, giving drivers a dependable advantage when the weather is at its worst.”
The Michelin X-Ice Snow+ tire is Michelin's best winter tire for optimizing braking across ice, snow, wet and dry conditions, thanks to its advanced FLEX-ICE™ 3.0 tread compound. Whether navigating freezing rain, deep snow or black ice, drivers can count on the Michelin X-Ice Snow+ tire to help maintain control when the weather does not cooperate.
In addition, the tire's proven winter tread pattern helps prevent drivers from getting stuck when conditions worsen. In deep snow, the Michelin X-Ice Snow+ tire provides superior start-up traction compared to three leading competitors, helping drivers power through tough winter scenarios. On slick, icy corners, the tire's strong lateral grip boosts both stability and control.
With an extended tread life, the MICHELIN X-Ice Snow+ tire lasts more than 33% longer than three leading competitors, meaning you get at least two more seasons of winter confidence. Drivers get more seasons of performance, more miles of confidence and more value from every set. Cold weather will reduce efficiency. However, thanks to a low energy loss compound that minimizes rolling resistance, the Michelin X-Ice Snow+ tire delivers more than 7% better efficiency than three leading competitors. Drivers can enjoy fuel savings or extended EV range without compromising on winter traction.
Finally, winter journeys can be peaceful. The Michelin X-Ice Snow+ tire incorporates Piano Acoustic Tuning Technology, a proprietary system that reduces road noise for a quieter, more comfortable ride.
The Michelin X-Ice Snow+ tire is built for CUVs, SUVs, pickups, sedans, hybrid and electric vehicles in 15 to 23 inch sizes.
About Michelin
About Michelin North America, Inc.: Michelin is building a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and to a more sustainable world. Drawing on its deep know-how in polymer composites, Michelin is constantly innovating to manufacture high-quality tires and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies and healthcare. The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide. Headquartered in Greenville, S.C., Michelin North America, Inc. has approximately 23,500 employees and operates 36 production facilities in the United States (michelinman.com) and Canada (michelin.ca).
Media contact
Michelin Public Relations, Email: public.relations@michelin.com | www.michelinmedia.comThis release was issued by Michelin and is republished here with a link to the original. Brand representatives can request an edit or removal.
